Knowing your customers and future customers is extremely important. It helps you prepare and market your business in order to stay relevant. The same holds true for knowing your employees and future employees.
Did you know that recognizing and rewarding your store employees for a job well done increases employee engagement? Engaged employees tend to be happier and happy employees perform better at work.
Today’s consumers are not as interested in what you’re selling, but how you can help them find exactly what they’re looking for. Many expect their relationship with their jeweler to be more than just the value of their purchase.
With the busiest time of year upon us, it’s easy to overlook what might be the most important part of the sale — the customer experience.
If you don't have questions about how to improve the security at your business, that's not a comforting sign — especially before holiday shopping ramps up.
With technology transforming the world of safes, alarms, surveillance systems, and other essential physical and electronic security features, there's plenty for jewelers to ponder. Couple that with how to improve procedural security by educating staff and there's an abundance to consider.
A lapse in security at any point during the year creates unnecessary risk for your jewelry business. Given the impact holiday shopping has on your year-end results, weaknesses in your security program become even more dangerous.
That's why David Sexton, vice president of loss prevention at Jewelers Mutual Insurance Group, covered four areas jewelers need to focus on in the webinar Holiday Security for Jewelry Businesses.
