3 Factors for Successfully Marketing Your Jewelry Business

The most successful business owners and managers know how to appeal to different target audiences.

If you aren’t familiar with millennials and Gen Z or how to sell to them, it’s time your jewelry business’ marketing strategy started to focus on them.

To successfully market to the next generation of jewelry consumers, you need to be three things— authentic, meaningful and unique.

How to Save Time Shipping Jewelry

How much time do you spend shipping jewelry in a given week?

Even if it doesn't seem like that much at first, consider all of the ancillary tasks it takes to successfully complete a single shipment:

• Looking up the address for the destination you're shipping to
• Selecting packaging options to get a quote
• Comparing quotes across carriers for the best rates
• Verifying your insurance
• Preparing the merchandise to ship safely

Selling Jewelry to the Next Generation of Consumers

Now that we know millennials and Gen Z a little better, let’s dive into how they shop and best practices for selling to the next generation. 

Ransomware Protection for Jewelers: Prevention and Response Tips

When most jewelers talk about the security of their businesses, they think in terms of safes, alarms, and vaults.

While robberies, thefts, and burglaries are still the most real threats, cyber-attacks are becoming a major concern. As technology continues to evolve and become more sophisticated, criminals are developing tactics to target your assets without ever stepping foot in your business.

18 Considerations For Renewing Your Jewelers Block Insurance in 2018

If the right questions aren't asked when your jewelers block insurance is up for renewal, you could be putting your business in the dangerous position of being underinsured. Even worse, you could be completely lacking coverage for certain risks.