If the crowds of Black Friday made you worry about your jewelry store security, you might be in for a surprise.
Business Insider reported that "Super Saturday" (which falls on December 17 in 2016) will have more shopper visits than the post-Thanksgiving pandemonium. Also, in terms of sales, Black Friday is one spot behind Super Saturday again - but both fall behind the Friday before Christmas, December 23.
So what does this mean for the security of your business?
Fear not. Jewelers aren't the only ones who feel the pressure of capitalizing on holiday sales — pretty much every other type of retailer goes to great lengths to take advantage of the year-end shopping rush.
When it comes down to crime prevention, however, jewelry store security needs to be viewed through a different lens.
Is your jewelry store security better than a colleague's on the other side of the country because you have a guard and they don't? Or is their business better off because they're in a smaller town and don't carry the high-end luxury watches that are frequently targeted by criminals?
Don't spend too much time debating. There's no right or wrong answer when it comes to comparing the strengths and weaknesses of jewelry store security.
Along with the past few months, these crimes are not limited to certain geographic areas and luxury watches remain the primary target for more brazen crimes.
Benjamin Franklin once said, "An ounce of prevention is worth a pound of cure."
You'd be hard-pressed to find better wisdom about insurance or crime prevention, especially from a source more respectable than the man who founded the oldest, continuously active insurance company in America.
