As technology impacts everyone's lives to make things easier and more efficient, some applications of exciting new tech lag behind the market.
That's often the case for small to mid-sized businesses, especially when it comes to security.
As new technology is developed and deployed where demand is greatest, older (but still useful) technology can begin trickling down. As this trickle down takes place, it can have a huge impact on jewelry store security.
The locations of jewelry businesses can vary from a designer’s home, to Main Street, to an office on 47th Street in New York.
To the general public, however, jewelry businesses are often synonymous with one type of location in particular: shopping malls. The main square of a shopping center usually has at least one corner devoted to jewelry and, in larger malls, stores can be found on multiple levels.
If the crowds of Black Friday made you worry about your jewelry store security, you might be in for a surprise.
Business Insider reported that "Super Saturday" (which falls on December 17 in 2016) will have more shopper visits than the post-Thanksgiving pandemonium. Also, in terms of sales, Black Friday is one spot behind Super Saturday again - but both fall behind the Friday before Christmas, December 23.
So what does this mean for the security of your business?
Fear not. Jewelers aren't the only ones who feel the pressure of capitalizing on holiday sales — pretty much every other type of retailer goes to great lengths to take advantage of the year-end shopping rush.
When it comes down to crime prevention, however, jewelry store security needs to be viewed through a different lens.
Is your jewelry store security better than a colleague's on the other side of the country because you have a guard and they don't? Or is their business better off because they're in a smaller town and don't carry the high-end luxury watches that are frequently targeted by criminals?
Don't spend too much time debating. There's no right or wrong answer when it comes to comparing the strengths and weaknesses of jewelry store security.
