An increase in customer traffic during the holidays is a beautiful thing. Imagine for a second that we’re no longer in the digital age – you can practically hear the ‘cha-ching’ of old-school cash registers.
But as a savvy veteran of the jewelry industry, do the larger crowds also make you nervous?
Where do they get some of those odd code words and phrases that they use in the spy movies?
Jewelers Mutual advises jewelry businesses to adopt a secret code word or phrase that store staff may use to alert each other of suspicious activity. However, we advise against borrowing a ridiculous phrase from a B movie.
Your safe is one of the most important physical security investments you can make for your business. So, what do you need to know in order to make the correct purchasing decision?
Think for a moment about your own shopping experiences. When you’ve walked into a store and heard a salesperson say hello, you probably felt welcomed. That warm welcome may have even encouraged you to make a purchase because you felt comfortable and valued!
Greeting your potential customers in the same manner not only allows you to appear friendly and appreciative of their business, but also gives your staff the opportunity to direct shoppers to the items that they may be most interested in purchasing.
As hard as you work to prevent a robbery, sometimes you can’t avoid this nightmare. To increase your chances of staying safe, we recommend sharing with your staff the safety tips shown below.
Remember, no amount of merchandise or cash is worth your life. Goods can be replaced; your life, and the lives of your staff and customers, cannot.
