Knowing your customers and future customers is extremely important. It helps you prepare and market your business in order to stay relevant. The same holds true for knowing your employees and future employees.  

Did you know that recognizing and rewarding your store employees for a job well done increases employee engagement? Engaged employees tend to be happier and happy employees perform better at work.

Today’s consumers are not as interested in what you’re selling, but how you can help them find exactly what they’re looking for. Many expect their relationship with their jeweler to be more than just the value of their purchase.

With the busiest time of year upon us, it’s easy to overlook what might be the most important part of the sale — the customer experience.