Because the next generation are digital natives and do their research and shopping online, it’s important for your business to be where the customers are.

If you don’t already have a social media presence, now is the time to create one for your business. Not sure how to get started? We can help.

Jewelry businesses are unique and it can be challenging to find an agent who is an expert in the industry. Like any talented professional, expertise can only take an insurance agent so far.

Dedication and commitment to the needs of each jeweler transforms the level of service an agent provides and defines the relationships built to help each jewelry business thrive.

The next generation of consumers are digital natives. This means they have grown up using technology and are savvy with all things computer, Internet, mobile device, etc. This is an important first step in understanding the next generation consumer journey.

Let’s look at the first three steps in the consumer journey and what jewelers can do to create a positive experience in each area.

The most successful business owners and managers know how to appeal to different target audiences.

If you aren’t familiar with millennials and Gen Z or how to sell to them, it’s time your jewelry business’ marketing strategy started to focus on them.

To successfully market to the next generation of jewelry consumers, you need to be three things— authentic, meaningful and unique.

Now that we know millennials and Gen Z a little better, let’s dive into how they shop and best practices for selling to the next generation.