Knowing your customers and future customers is extremely important. It helps you prepare and market your business in order to stay relevant. The same holds true for knowing your employees and future employees.
While many experts attempt to define the anomalies of emerging young adults compared to older generations, one thing may not be so different after all: how much relationships matter.
Business owners have been told time and time again that relationship marketing is the key driver of a successful brand engagement strategy and this rule doesn't apply any differently when marketing to affluent millennials.
While some people today may think that, others simply fail to recognize any differences among this increasingly discussed segment of the population. The fact of the matter is that in order to stay relevant in today’s extremely competitive business environment, professionals across all industries need to know more about these young adults.
Affluence is a popular topic among industry thought leaders. Those that are making more than $100,000 annually have the resources to spend more and are looking for high quality products.
While it may take quite a few years for individuals to accumulate these kinds of earnings, some young adults have already reached this segment of the population. As this group continues to grow and provides fuel for the entire jewelry market, many jewelers have found themselves asking:
"How can I improve my marketing to affluent millennials?"
